Privacy Policy

1. Information We Collect

NewKey.us collects minimal information necessary to operate the service:

• Usage data: Pages visited, filters applied, listings viewed — collected anonymously via standard server logs.
• Account data (if applicable): Email address and name if you create an account or sign in.
• Contact inquiries: Any information you voluntarily submit via email to info@newkey.us.

We do not collect payment information, Social Security numbers, or any sensitive financial data.

2. How We Use Information

• To operate and improve the NewKey.us platform
• To respond to your inquiries
• To send service-related communications (if you have an account)
• To analyze aggregate usage patterns (no individual tracking)

We do not sell, rent, or share your personal information with third parties for marketing purposes.

3. Data Sources

NewKey.us aggregates publicly available information from homebuilder websites. All listing data is sourced from public builder websites and is provided for informational purposes only. We do not obtain or store any non-public or proprietary builder data.

4. Cookies & Tracking

NewKey.us may use essential cookies to maintain session state (e.g., saved filters, favorites). We do not use third-party advertising cookies or cross-site tracking technologies.

5. Data Retention

Account data is retained for the duration of your account and deleted upon request. Anonymous usage logs are retained for up to 90 days for operational purposes.

6. Your Rights

You may request access to, correction of, or deletion of any personal data we hold about you by contacting us at info@newkey.us.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of NewKey.us after changes constitutes acceptance of the updated policy.

8. Contact

Questions about this policy? Email us at info@newkey.us.